Bontrager Real Estate & Auction Service is a family-owned business with nearly 90 years of experience. Serving Western NY state from the Pennsylvania line to Central NY, we conduct over one hundred auctions every year. Our full service real estate team can assist with buying and selling through auctions or listings. Downsizing? Moving? Lost a loved one? Let us help you with life’s biggest transitions.
- Real Estate Auctions and Traditional Real Estate Listings
- Building Supply Auctions
- Estate Auctions
- Collections and Specialty Auctions
- Vehicles, Equipment, Machinery Auctions
- Business Liquidations
- Household Downsizing Auctions
- Hunting & Sporting Auctions
Marketing: Our team uses several tools to make sure we connect your consignment with the right buyers.
- Internet: Our website (bontragerauction.com) is visited by thousands of customers every week. Auctions are hosted by Hibid.com, where they are seen by tens of thousands of potential buyers throughout the US and Canada. Additionally, we advertise in regional online periodicals.
- Social Media: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube and Google are all platforms we use regularly to promote our auctions. Many of them enable us to target advertisements to people with specific interests and/or in specific regions
- Email and Text: We feature auctions and special consignments in our email newsletter which is sent at regular intervals to over 8000 customers. Text alerts keep bidders engaged by notifying them when the close of an auction is approaching.
- Flyers, direct mail, publications, newspapers: Where appropriate, we will create full color flyers, mail information to potentially interested buyers, and utilize regional or specialty newspapers to get the word out.
- Signs: Our large, full color signs are highly visible. Where appropriate we use QR codes for quick access to information.